Who We Are
Growth Partners | Multiple capabilities | Consistent delivery
Most advisors pick a lane.
Numbers. Strategy. People.
We hold all three.
Integrity
Honesty & Transparency
Cultural Intelligence & Respect
Control-minded excellence
Confidentiality
What We Stand For
Our Mission
Our mission is to be your trusted growth partner. We help you turn complex financial, operational and cultural challenges into practical, tailored solutions that enable sustainable growth.
Our Vision
To be the leading trusted Tier 1 growth partner to SMEs by simplifying complexity and accelerating growth.
How we help our clients: What Our Clients Say
“Axis Consulting Group is not just your average business advisory and coaching. It has genuinely been life-changing for me, my family and my business.
Zahida doesn’t just give you generic advice. She gets right into your business, breaks down every aspect, dives deep into the numbers and helps you understand exactly what needs to change and more importantly, how to change it. Zahida has become the business partner I always needed. Someone in my corner to challenge me and support me. She really understands the numbers and helps turn ideas into actions and actions into results.
Since working with Axis Consulting Group, the way I look at my business has completely changed. I have more structure, a better understanding of my numbers, more confidence and most importantly, a much clearer direction for the future.
I genuinely couldn’t recommend Zahida and Axis Consulting Group highly enough.”
“Revenue was going up every year, but we were always waiting on cash. Payroll was stressful every month even though bookings were strong and I couldn’t work out where the money was actually going. Axis reviewed the numbers and found the real issues where staffing ratios didn’t match attendance, subscriptions we’d forgotten we were paying for and training and compliance costs handled in a scattered, expensive way. We also cut our supplier base from over twenty to under ten, which got us better pricing and more flexible payment terms. Twelve months on, profits are up noticeably on the same number of bookings and payroll week is no longer something I dread.”
“I was always busy with no time for anything and I thought that meant the business was doing well. I only spoke to my accountant once a year and they couldn’t help us with the day to day and helping me understand my cash flow issues. Then I sat down with Axis Consulting for a diagnostic call and we looked at the numbers. They explained things clearly and went through where the money was going and where I was under pricing. Within six months I had more clarity over my finances than I had in five years of running the business. I wish I had done it sooner.”
“We were chasing every lead that came in, no matter the value of the deal or how unlikely they were to book. Zahida asked us the right questions so we started tracking things properly. We found our best-converting leads were coming from one partnership that we were thinking of dropping and our marketing spend was too high for what it generated. We reallocated the budget, tightened our follow-up processes and our booking rate went from roughly 1 in 12 to 1 in 3. It’s the first time I’ve felt in control of where the money goes, rather than just hoping it’s working.”
Our Panel of Experts
We’re a lean team supported by a trusted network of specialist partners, all perfectly matched to your organisation.
Zahida
- Entrepreneur and business growth expert
- Chartered Accountant CA (SA)
- Certified Cultural Intelligence Consultant
With nearly 20 years across Big 4, banking and multinationals as well as being a serial entrepreneur with an impressive track record of building her own businesses, she brings a rare combination of financial rigour, commercial strategy and cultural intelligence to every client engagement.
She doesn’t just advise, she gets in, finds what’s holding you back and helps you fix it.
Pauline
- Accredited Executive Coach
- Risk Partner & FCA
Board level former Partner at a global Tier 1 firm. A trusted advisor in high-stakes environments who brings genuine governance, risk and data protection expertise. CIPP/E certified and DPO, with a coaching practice accredited by Henley and ICF. She works with SMEs to communicate with impact, make better decisions under pressure and leave a lasting impression in any room.
Ash
- Compliance Specialist
- Collaboration Champion
15 years across banking and professional services, with a track record of delivering regulatory-ready outcomes in high-pressure environments.
Trusted at senior stakeholder level to lead complex initiatives, align decision-makers and get things over the line.
Misha
- Technology Risk Consultant
- Chartered Accountant CA (SA)
- Change Enabler
17+ years in FS technology risk, delivering assurance and advisory that produces real, measurable results across fintech, automation and internal financial controls. Deep technical credibility across IFRS, ISA, PCAOB, SOX and third-party assurance.
Zandi
- Chartered Accountant CA (SA)
- Audit & Risk
8+ years experience delivering audit, risk and governance engagements across the UK and international markets with experience across a range of sectors. A+ team player and client focussed.